关于亚马逊自发货MFN的新政策

Thomas · 发表于 2015-6-25 19:05:21

你们好，请仔细阅读下方英文内容，从2015年6月15日开始，亚马逊内部规则发生变化，如果您的账号performance各项指标只要有一项低于亚马逊的要求，那么，您的MFN（自配送）ASIN将极有可能被取消销售权限，并且没有办法再次上传，而相应的FBAlisting则是暂时安全的。解决方案：请仔细核算现有的产品及物流成本和盈利结构，尽可能将所有产品都转为FBA发货。越快越好。如何看自己的performance：在seller central-performance界面直接查询 “No MFN” Beginning 6/15, to protect customers from poor purchasing experiences while preserving FBA offers on Amazon, TRMS Investigators and automated systems will disable MFN for sellers whose MFN performance has failed to meet Amazon targets as measured by pre-fulfillment cancel rate (< 2.5%), late ship rate (< 4%), and order defect rate (< 1%). When a seller’s MFN privileges have been removed, their existing “Fulfilled by Merchant” listings are cancelled and any “Fulfilled by Merchant” listings the seller attempts to create in the future will be cancelled as well. “Fulfilled by Amazon” listings are unaffected when a seller loses their MFN privileges and the seller’s existing MFN listings can be converted to FBA. Sellers subject to the “No MFN” intervention who previously used MFN only can add FBA to their selling account. No MFN intervention will be applied to sellers who use both MFN and FBA when theirMFN performance warrants intervention and their FBA performance meets Amazon targets. Sellers whose FBA performance does not meet Amazon targets will continue to be subject to account level suspension and expulsion. “New Late Ship Rate” In late March 2015, Amazon changed the way we calculate late shipment rate (LSR) for EU sellers. To help better set customer expectations, an order is now considered late if shipment is not confirmed by the expected ship date. An order was previously considered late when the ship confirmation was overdue by three or more days. We made this change because we heard from customers that when sellers confirm after the expected ship date, it raises customer anxiety and results in increased negativefeedbackand claims. We will begin enforcing based on this new definition of late shipment rate on 7/1 in the EU. A banner in Seller Central was posted last week notifying sellers of this change. The top impacted sellers were notified with a dedicated email this week, and we started warning sellers based on the new late shipment definition this week as well.