去年经历亚马逊评论政策更新的小伙伴们一定还熟悉,除非你是亚马逊Vine,不然当前亚马逊全面禁止测评,这也导致大部份卖家都采取透过 deal site (Snagshout、Slickdeals) 的方式来促销自己产品进而有机会索取到更多评论。
现今也有很多卖家透过发送索取评论电邮给买家,来争取获得评论的机会,这方法的效果比发送 deal site 来索取评论来得有效许多。而且电邮内容写的好坏,还会大大影响你的索取评论的机会。好的内容,附上索取评论链接,自动迅速增加收回评论的速度,不好的内容,像是请买家一定要留下好评论,逼迫买家要移除差评给好评,这不但效果差,还违反了亚马逊的规范,严重的话是会被亚马逊关店噢。
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